Partnered with a leading agency to craft a story-led, emotionally driven campaign centered around the idea of “Discovering your perfect cottage holiday.” We set out to celebrate the small, cherished moments that stay with us forever. Our creative direction followed the journeys of three key demographics: young couples, "grey gold" retirees, and families, each experiencing their unique, perfect stay. This approach ensured the campaign resonated with a broad audience while highlighting the versatility of cottage holidays.

The campaign delivered a significant uplift in brand awareness throughout 2023-2024, helping differentiate the brand from competitors and solidifying our position as the most trusted cottage rental UK company.