vidrate x musclefood

Musclefood

Photoshoot direction
Motion design
Image retouching
Social Media
Partnership campaign

Tasked with executing a photoshoot to showcase all the ViDrate flavours alongside Musclefood products, the concept focused on capturing ViDrate’s mission to ‘re-hydrate’ the nation. The creative direction embraced minimalistic elements to elevate the photography, highlighting how ViDrate could enhance customers’ next orders.